Friday, April 6, 2012

Social Media and Presidential Campaigns: Special Guest: Larry Biddle

During our week on Media, we discussed social media and presidential campaigns.

Our expert guest speaker was LARRY BIDDLE, one of the masterminds behind the Dean campaign's revolutionary internet campaign and successful internet fundraising program.

Biddle talked with us about the Dean campaign's use of Meet Up technology and the thousands of house parties organized by the campaign all across the country using the internet-based resources.

Biddle helped us to understand this progression of technology as well as how campaigns use the social media tools available to them today (e.g., targeting facebook ads).

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